Who We Are

Varuna Strategies was founded in 2012 by Boston trial attorney and business advisor, Joseph Ayoub. Over the last seven years, Varuna has helped many private companies increase enterprise value by building and improving the governing boards that oversee or advise them. Varuna also partners with leaders in business operations, HR, finance, branding, government relations and crisis management to ensure clients receive expert advice in all areas of business.

Joseph Ayoub, President

Joseph Ayoub

Joe has more than 30 years of experience building, observing and serving on boards. He is known for his ingenuity in bringing resolution to business and legal issues, even in situations with significant potential for animosity and controversy. By aligning the divergent interests of stakeholders, Joe revitalizes the business effort, transforming adversarial environments into ones based on informed decisions.


A seasoned business attorney representing and counseling private companies. Represented clients in more than 300 trials and hearings, successfully resolving more than $2.5 billion in claims.

Civil Litigation, Alternative Dispute Resolution, Legal Risk Management, Partnership Disputes, Contract Issues, Intellectual Property, Trade Secrets

  • Principal, Varuna Strategies
  • Partner, Robinson & Cole
  • Shareholder, Greenberg Traurig
  • Partner, Nutter McClennen & Fish


J.D., Boston University
B.A., cum laude, Tufts University

Selected Board Work

St. Jude Children’s Research Hospital since 1989
National Board Member
Committee Chair – Membership; Strategic Planning; Investment; Legal and Compliance

Big Brothers, Big Sisters of Massachusetts Bay since 1989
Emeritus member since 2015
Past Board Chair
Member of Executive Committee for 17 years
"Big Night" Co-Chair for 15 years

Tufts University School of Medicine since 2011
Board of Advisors

Office of Massachusetts Child Advocate since 2016
Board of Advisors

Jay Cashman Inc. since 2018
Board of Advisors

Mats, Inc. 2014-2017
Board of Advisors